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2020
Products and accessories for professional hairdressers



hairstylists' products
ALTER EGO ITALY

ALTER EGO ITALY

MY COLOR ALTER EGO ITALY Hair Color
Hair Color

MY COLOR

Permanent coloring without ammonia and PPD can effectively respond to the needs of customers who increasingly require a more comfortable and gentle color service.Ultra-delicate for...

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TECHNOFRUIT COLOR ALTER EGO ITALY Hair Color
Hair Color

TECHNOFRUIT COLOR

low concentration of ammonia enriched with Garcinia MangostanaTECHNOFRUIT COLOR has been specifically formulated to provide exceptional coverage performance' brilliance and cosmeti...

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BE BLONDE - BE PURE BLONDE LIGHT CREAM ALTER EGO ITALY Hair Bleaches Lighteners
Hair Bleaches Lighteners

BE BLONDE - BE PURE BLONDE LIGHT CREAM

BE BLONDE is the first range of color and professional products exclusively manufactured to meet all the needs of naturally blonde hair, bleached or bleached. The range BE BLONDE ...

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CREAM COACTIVATOR ALTER EGO ITALY Hair Color Developers
Hair Color Developers

CREAM COACTIVATOR

It is a stabilized oxidizing cream enriched with Garcinia Mangostana. Its rich and creamy texture contributes to making the coloring service a real treatment. To support oxidation ...

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molding ALTER EGO ITALY Hair Perms & Neutralisers
Hair Perms & Neutralisers

molding

universal perming lotion New system of ripple formulated with amino acids and cysteine ​​. Its gentle formulation is suitable for all hair types : natural, colored and treat...

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B.TOXKARE LIFTING SYSTEM ALTER EGO ITALY Haircare Treatments
Haircare Treatments

B.TOXKARE LIFTING SYSTEM

A professional treatment with extraordinary filler and anti - et that, thanks to the synergy of active generation ensures effective intervention and quick, immediate results while...

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TOO HASTY - styling & finishing ALTER EGO ITALY Hair Gel - Finish
Hair Gel - Finish

TOO HASTY - styling & finishing

TOO HASTY GLOSS & SLEEK for shiny and glamorous Based Phytosleek ® Biopolymer and Hemp. The action trivalent anti-frizz, smoothing and regulating of Phytosleek ® is due to the...

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